food packaging box design

LOGO design features: In terms of creativity, rounded fonts are used to reflect the delicacy and delicacy of the cake. In the use of Chinese fonts, the rounded fonts are also continued, but the difference between the two fonts is that the Chinese fonts are more comfortable, sleek, and more elegant. The whole combination is full of taste and tastes like cake desserts.

In terms of color use, orange, light yellow and coffee purple are the main colors. Orange is a cheerful and lively color, and it is the warmest color in the warm color system. It reminds people of golden autumn and rich fruits. The color of abundance, joy and happiness. Orange and pale yellow have a very comfortable transition. Coffee purple has a natural, steady, low-key feel, and purple coffee can also present warm and dry qualities. The complementarity of the three colors highlights the delicacy and the pursuit of taste that the cake box wants to convey.

Features of box packaging design: In terms of color application, the three tones of the LOGO are also selected to form a series of products, telling the elegant beauty of the products. The text of the box body is decorated with patterns, and the middle part of the box body is also the most prominent part. This is the theme and highlights the characteristics of the product. The bottom of the box body is a color that echoes the top of the box body, and light yellow is chosen in the middle to illustrate the modern aesthetics of consumers. In the design of the small packaging box, the folding opening method is adopted. The highlight is that the LOGO of “Rosa Cake” is used as the “handle”, which not only reflects the fun of the box, but also echoes the overall shape of the product. In the design of large packaging boxes, there are boxes similar to candy and boxes similar to portable.

Food packaging boxes, bread boxes and milk tea cups are all made of matte paper. The matte paper gives people a low-key and gorgeous feeling, which is in line with the temperament to be conveyed by the product itself; although it does not have coated paper The colors are bright, but the pattern is more delicate and high-grade than coated paper. In the selection of bread base map materials, sulfuric acid paper is used, which has the advantages of pure paper, high strength, good transparency, no deformation, light resistance, and anti-aging.2

Brochure design features: Select the unfolded image of half a cake to present delicious cakes and breads, which well promote the unique effect of the product itself. Form a perfect harmony in typography by mixing large and small figures. In the brochure, there are also basic information of the product and all store locations in Hubei. In terms of material selection, it is also based on the previous box material.

Design features of milk tea cups: Use the auxiliary diagram of the LOGO to form various patterns and shading, without losing the veneer as a whole. In the use of colors, the warm colors of orange and light yellow are used to make people feel more warm and warm. On the front of the cup, the logo of the product can be seen very well. This is the crux of the message and must be seen clearly on one side. Matte paper is also used in the selection of materials. Small label design features: Matte paper is also used in the selection of materials. On the white long card, a brown edge is left, which is also combined with the LOGO. The actual picture is presented on the white card, and there is a beautiful story during the period.

Poster design features: use the centered format, which is concise and yet charming. In the use of color, the color of the LOGO is selected, which has the comfort, sweetness and warmth of the cake. My design idea is to select different fonts of the English “COFFEE” of coffee and type it into an auxiliary graphic in my LOGO. It means that no matter what kind of people, they love to drink. The second poster also uses the same principle. Using different fonts of the English “CAKE” of the cake, it is typeset into a cup of coffee, with smoke coming from the top, which is the English abbreviation “ROSA” of Rosa Cake. My trick is to swap the letters of the two. Matte paper is also used in the selection of materials.

Tag design features: It is extremely simple in the design of the tag, directly using the style of the LOGO to make the tag horizontally. Matte paper is also used in the selection of materials. Biscuit label design features: In the biscuit label design, it mainly follows the shape of the bottle. At the bottom of the bottle, a circular design is used, with all the information about the product. On the front of the bottle, there is a LOGO logo. Matte paper is also used in the selection of materials.3


Post time: Jun-20-2022